3 Things That REALLY Helped Me With My Art Teaching Business | Liron’s Podcast Episode 103

In this episode I’m talking about a few things I think are a MUST in order to create a successful art teaching business!

These 3 things are probably heavily responsible for the relative success of my art teaching business.

Here’s a summary of what they are…

1. Proactiveness

Being self driven and motivated, working every day without needing any external influences to encourage me.

If you’re asking whether you should or should not do something, and you’ve been debating it for a while in your mind without taking action, this is already a warning sign that you perhaps need to improve your decisiveness.

I don’t think I’d be able to do all the things I have so far, had I debated everything in length.

And you have to realize – I’m not against contemplating or making plans. But at some point it’s execution time.

2. Free Communication

Freely sharing all my best advice, techniques and tactics for free, online, without asking for anything in return.

This is something many artists hate, and thing reduces our value. But i disagree.

I think providing free value is the KEY to getting more business.

The days of trade secrets are over, information has been commoditized.

Let’s see who’ll get more students and followers, the person who posts TONS of free and valuable content for free, or the person who doesn’t have any online presence…

3. Routine & Structure

Building your work day and learning to become your own boss.

This is mostly about structure. You have to be dedicated enough to figure out how to work effectively and efficiently, and get things done.

You have to be somewhat organized and know what you’re doing.

You have to research and decide on what products and services you offer. You need to develop a marketing plan, a content schedule and so much more.

This ingredient is important for anyone wanting to be self-employed, so perhaps a more general one (much like the first one too).

Conclusion

I hope this makes sense! Let me know your thoughts in a comment or by reaching out. Here’s where you can find me:

TikTok – @Liron.Yan

YouTube – Liron Yanconsky Art

LinkedIn – Liron Yanconsky

Pinterest – Liron Yanconsky

Instagram – @LironYanIL

Twitter – @LironYan

Is Fear Stopping You from Creating? Liron’s Podcast Episode 91

In this episode we’re talking about fears that stop people from creating, and how to overcome them. I don’t have all the answers, but I wish to open this up for discussion and perhaps provide some of my own experience.

I  found that one of the main fears are not necessarily external, but rather internal.

For example – the fear of “disappointing” yourself with “another failure”. When you have a bad streak of paintings, and you prefer inaction and avoiding the disappointment.

In my experience, the solution – ironically enough – is to go the complete opposite. To create as much as you can. And to some extent – to disregard quality completely and work on quantity.

That’s something I’d like to encourage more people to try.

I hope you find this episode encouraging in some way. Let me know your thoughts in a comment below.

Here’s the original YouTube video, by the way:

Want to Reach Out?

Got any questions? Want help with your paintings? Feel free to reach out to me in any of the platforms I’m on, and I’ll be happy to help (:

YouTube – Liron Yanconsky Art

LinkedIn – Liron Yanconsky

Pinterest – Liron Yanconsky

Instagram – @LironYanIL

Twitter – @LironYan

Coming to NY, TikTok, LinkedIn & Plein-Air – September 2019 Plan | Liron’s Podcast Ep 90

In this episode I give you a quick rundown of my plans for September 2019. I’ll basically have to put in insane amounts of work. Wish me luck!

Here’s some of what I talk about:

Coming to NY!

I’ll be in NYC for the 1st-22nd of October. Really looking forward to this vacation!

I had a couple of extremely grueling months of work, and now it’s time to rest a bit and blow off some steam.

This also means, by the way, that I have A LOT OF WORK to finish prior to going, as I want to make sure everything is prepared.

Frustration Free Watercolor Course

One of the things I REALLY have to finish before NY.

I want to launch the course asap, as I’ve been working on it for a long time and I know so many need it (and are already waiting for it!).

I have to now edit all the lessons and work on the sales pages and website itself.

I believe I can wrap this up in 2 weeks or so.

TikTok App

I think this app has some potential to eventually overthrow Instagram. I want to start figuring it out and making sure I’m creating content there.

You can check out my TikTok here: @Liron.Yan

LinkedIn

Another place I want to put more work into. This is a good one to draw lines of similarity between art and business.

You can connect on LinkedIn here: Liron Yanconsky

YouTube Videos

this is going to be the real challenge… I want to film content for the entirety of October and have it scheduled in advance. I don’t really know if that’s even possible haha.

I may also reduce the frequency to twice a week instead of 3 vids. We’ll see about that.

And that’s mostly it. Oh, and one last thing…

Link to my daily podcast! Liron Yanconsky

Reach Out to Me

Got any questions? Want help with your paintings? Feel free to reach out to me in any of the platforms I’m on, and I’ll be happy to help (:

YouTube – Liron Yanconsky Art

LinkedIn – Liron Yanconsky

Pinterest – Liron Yanconsky

Instagram – @LironYanIL

Twitter – @LironYan

Separate Money From Your Time – Artist Advice | Liron’s Podcast Episode 83

Hi there, Liron here! In today’s episode we’re talking about the real way of increasing your income as an artist over the long haul.

This is one of the ideas I’ve been most fascinated with when I just got started in the art world – Separating your money from your time.

Hitting The Ceiling

If you spend time working for payment, you’ll inevitably reach a ceiling at some point. There are only so many hours you can work a day.

Your per-hour rate may increase, but there’s still a limited number of work hours during the day.

Being a Gatherer VS a Farmer

Gatherers have to actively look for income sources, while farmers build an eco-system for generating income.

Nothing’s easy, or “passive”, but a system works better.

My system is my online courses and books. These products are available online. I don’t have to spend any more time on them (other than marketing, which is an inherent part of what I do anyway).

They are ready to be consumed, there’s an unlimited amount of them and there’s nothing to produce – thus – low overhead.

Creating Systems that Deliver Value

A good system is one that delivers value as automatically as possible, and encourages future value generation.

When someone purchases my Draw Anything course, they are also added to my sales funnel. They are then offered super-relevant products in the future.

These are products that had a lot of thought put into them. It’s what people need. And by giving people what they need you create value (content that helps them improve in their art and craft, in this example).

And when you create said value, you can also get value back from the customer (in the form of payment).

And the most beautiful part of it all? It’s all automatic!

There’s A LOT of setup involved when getting started. A lot of research, testing and experimentation. But once you get going the process becomes much more automatic.

Automation Example – Selling Artwork

A normal process of selling paintings would be to, perhaps, reach out to people who may be interested, and try to sell to them.

But we can automate that too. If you can find, for example, a gallery that will work with you – you give them your artwork and they provide you with potential customers.

You give up some upside, of course, but for many – this is really worth it.

Another way of automating the selling of artwork is by creating prints. That way, a one time investment (a painting) can turn into a continuously value-generating item.

Quick System Examples for Artists

Courses & Books

If you have specialized knowledge in an art field, instead of only providing something like private lessons – you could create a paid digital product. I have multiple books and courses on a wide variety of topics.

Membership Sites

These are websites with exclusive content for your customers. It’s a similar concept to any other product. But in this example, it’s a recurring payment (usually cheaper per-month than a one-time product), and you provide an environment that is updated with new information.

Many news podcasts work with a subscription model. They are perfect for the job, as there’s always new information (NEWS!).

Your Platform VS Others’

As we discussed a moment ago, there are advantages and disadvantages to doing everything on your own, or leveraging other platforms.

Usually, what platforms provide is marketing – audience.

I sell MANY MORE courses on Udemy than on my website, but make a similar amount of income from both sources (as they take a large cut). The marketing prowess of Udemy still makes it worth it to have my courses there though.

On your own platform you have full control, but need to do EVERYTHING on your own.

Generally Speaking, I feel like it’s a MUST having your own platform. That way you’re managing your risks, and aren’t fully dependent on other platforms.

And that’s pretty much everything we talked about in this episode.

Artist Corner – Michal Suffczynski

Today we talked about Michal Suffczynski, a Russian architect and painter. He works in both pencil and watercolor, and his landscape paintings really impress me. You can check out his work here: Michal Suffczynski’s Website

And here’s where you can find me…

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

— Liron

Struggling With Watercolor? I’m Working on a Solution | Liron’s Podcast Episode 81

Are you struggling with watercolor? Having a hard time getting them to do what you want.

Unfortunately I hear about so many people who quit watercolor painting after having negative experiences.

To address this, I’m working on a course that will help people loosen up, let go, enjoy the painting process and get the results they want!

Course for People Struggling With Watercolor

The course is work in progress. If you want to hear more about it, be sure to listen to the full podcast episode, but here are some things it will include:

  • Freedom generating exercises, techniques, tips and tricks
  • How to automate the painting process
  • Core skills and techniques
  • Full-proof process and methodology for knowing what to do in every stage of the painting process.

Next Steps for Me

I now need to start preparing the marketing material, test out the ideas and see what people react to best.

I’ll then build the course, and start marketing via Facebook Ads and organic (YouTube, Instagram, Facebook, Snapchat, here on the podcast etc…).

I’m VERY excited about this one, as it will solve REAL PROBLEMS and FRUSTRATIONS so many aspiring artists have.

Will keep you updated!

Artist Corner – Sergey Kuznetsov

Today we featured Sergey Kuznetsov.

Sergey is a watercolor painting, but mainly he is the chief architect of Moscow!

I actually did a recent episode of Painting Masters featuring him, that you can watch here:

What amazes me the most about his work is his ability to, despite his technical architecture knowledge, let go of that and paint like a true impressionist.

I highly recommend you check out his website:
http://sergey-kuznetsov.com/ru

And Instagram page: @UraganKuznetsov

And here’s where you can find me…

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

— Liron