Art Business Archives - Page 2 of 6

How to Sell Your Artwork | Liron’s Podcast 74

Want to learn how to sell artwork?

I’m starting to sell mine at a local art fair here in Tel Aviv, in the Nachalat Binyamin street.

This is an art fair for hand-crafted art only, so no prints or machine made items. It’s backed by the city’s municipality and has been active for more than 30 years, if I’m not mistaken.

My first time there will be this Friday (17/05/2019), and I’m very excited to get started!

Why I Joined The Fair

I submitted my work for the fair for two main reasons.

1. I wanted to experience selling my artwork, face to face.
2. I wanted to start “getting” rid of the tons of paintings I have here (;

Selling Artwork Mistakes

Today I want to the fair (active every Tuesday and Friday) to do my homework and perhaps gain some insights.

I got to see many of the cliches of artists who aren’t good salespeople. I noticed two main issues:

1. Too pushy – Some booths I simply stopped by and started taking a look. The artist would immediately start talking about their art. This is nice to hear, had I asked a question. But I didn’t.

I’d much rather the salesperson to ask ME how my day is, or just do light chit chat.

I didn’t ask about the type of wood used in the artworks, and frankly didn’t care haha. Not to be mean – but I’m honestly less interested in the particular type of crafts this salesperson had. I’m sure there are many others who would though.

2. Too laid back – this was probably the most common theme of the fair. I’ve seen so many artists simply sitting behind their table, waiting for a client to drop by and make the sale for them.

I don’t think you should jump people who pass by, but some presence needs to be made. I’ve seen several booths (that actually had beautiful artworks in them) that no one stopped by, simply because the salesperson was very passive.

Selling Artwork – What I Hope to Get

What I hope to get out of this is to improve my sales skills. I want to become a better salesperson, especially face to face.

I will definitely keep you updated on how it goes.

Artist Corner – Daniel Marshall

Today I talked about Daniel Marshall, an American watercolor painter and tattoo artist!

I became familiar with his work thanks to one of my followers on YouTube, directing me to check it out.

If you love the same artists as me, you’ll probably immediately notice how Dan’s work very closely-resembles the work of Joseph Zbukvic.

I may be wrong about this, but I believe he also studied under him, at some point.

I recommend you check out his website and artworks here: Daniel Marshall

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

— Liron

Art, Self-Development & Life Lessons from Painting | Liron’s Podcast Episode 73

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In today’s episode I want to present you with a new topic I want to introduce into my content and products, and that is… Self-development!

Art & Self-Development

For the longest time self-development, growth and actualization have been a part of my life.

It’s one of my core values to push myself to improve, both as an artist and as a person.

And now, I believe it’s time to introduce more of that into my videos, posts, podcast episodes and courses.

How I Got the Idea

My good friend Alex – A conversation with him made me realize how important this is for me.

I basically complained to him about something, and his reply was something like this: “Why do you insist on becoming a watercolor teacher? What interests you even more is self-development in art.

Hearing that hit me hard, because it’s so darn obvious!!

I ALREADY make this kind of content – Alex also pointed that out for me. Doh! I’m already making so much content revolving around the process, how to become better, habits to help you improve, creating with courage and passion etc.

So I already do this. Now I want to pour more of that into the content I create, as well as the products / courses I sell.

YouTube & Instagram comments – this is another thing that helped me realize this. I started paying attention to what comments I really vibe with.

I noticed something interesting. While I love comments about me helping someone improve their watercolor skills, what I REALLY enjoy is people talking about how I helped motivate them, give them courage to try, or encourage them to try harder.

That’s what REALLY makes me feel good. And producing content that will help people more and more with THAT, is something I’m very curious about trying more of.

Life Lessons Learned from Watercolor Painting

I recently posted a vid on this topic on YouTube, as a first dip into this new territory. For this podcast episode I cut out the audio and added it here.

If you want to watch the actual video, you can do that too.

In the video I cover the four major insights I gained in the last couple of years, from painting. Those are (1) Letting Go (2) Trusting the Process (3) Patience (4) Speed & Spontaneity.

I hope you enjoy this very first attempt, as well as future ones to come.

And I also hope to create some courses around my experience in this area too.

And with that being said, time for today’s Artist Corner!

Artist Corner

Today we’re looking at Harold B Herbert. He was an Australian painter who lived from 1892-1945.

His life story is fascinating, and his watercolor skills are VERY impressive.

I highly recommend you check out his:

Work – Harold B Herbert Paintings & Sketches
Quick Bios – 1 – Quicker / 2 – More Details

I will also review him in the upcoming episode of Painting Masters (31), that’ll be out on Thursday, May 9th, 17:00 EST.

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

— Liron

The Future of Art – Augmented Reality & Virtual Reality | Liron’s Podcast – Episode 70

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In this episode I want to talk about the future of art, as well as AR (Augmented Reality) and VR (Virtual Reality).

The last couple of decades have brought with them amazing technological advancements. And these seem to accelerate.

This has the potential to change the art world, and provide amazing tools and services for artists.

Art Business Survival 101

In order to survive and thrive as an artist and as an art business owner – you have to be aware of technological & marketing trends.

I’ve been making serious efforts to keep up with technology so far. This means doubling down on LinkedIn marketing, having a podcast, the IGTV platform and many more.

I’ve been following Gary V for a while now, and watching him reminds me on a regular basis to pay attention to what’s going on in the world.

This led to significant success on IGTV (I have videos there with over 700K views). It also led to significant success in selling my courses using FB ads.

And now I spend a lot of time thinking about what’s next in store for us as business owners and artists.

Augmented Reality for Artist

This is the ability to show imaginary objects in real life. The best example for this would be Snapchat’s and Instagram’s filters.

You can use them to change the look of your face, or to add different elements around you (like the sunshine effect, the clouds and much MUCH more).

This can grant amazing capabilities for artists. Two things come to mind as I think of this.

1. Guidance and assistance for creation purposes.

I see many apps that use augmented reality to scan an area (a wall or a paper), and “project” on screen drawing guidelines. So when you look at the paper through your phone you can tell where to draw each line.

Kind of like a digital projector.

2. Idea generating tool.

If you can see anything as if it’s really there in real life, this is potentially an incredible tool for generating ideas for artwork, as well as inspiration!

Virtual Reality for Artists

This is the real deal.

VR will allow us to basically be anywhere we want, and feel almost like we are really there. To what degree is unclear, some say it will be 95% convincing (which is insanely high).

Having the ability to visit anywhere and everywhere without actually moving may significantly impact the travel industry too.

But in any case – imagine you can step into a virtual version of the world and see any place you want. And actually feel like you are there.

Imagine stepping into IMAGINARY worlds, film-based universes and the likes. That’s incredible.

Now imagine you can control the time of day, light and shadow conditions of the scene, mood, atmosphere etc.

We’re talking endless opportunities and endless inspiration for artists.

Hell, we could even create VR art and VR museums.

The Possibilities are Endless

Gary V says we are about 20 years away from that, so there’s still time. But I want to make sure I’m on top of it once it’s here.

This also means, by the way, that tons of new jobs may open in the fields of 3D art, sound and perhaps even touch / sensory fields.

So plenty of things to look forward to (;

But with that being said, let’s go back to our time, and look at today’s artist.

Artist Corner

Today’s artist is Ron Ranson. He was a British watercolor painter, who painted in what I see as the classic British style.

I love his colorful portrayal of nature in his landscapes.

Ron Ranson actually passed away at in 2016 at the age of 92. It seems like he left a serious legacy after him, and lots of students and artists praising his contribution to the watercolor world.

Here’s a nice tribute article written for him: Ron Ranson Tribute

And here’s a YouTube vid to check out, to see his painting process.

Also, an artist that paints in a very similar style (and was probably influenced by Ron Ranson’s work) is Steven Cronin. You can check out his work here: Steven Cronin

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

— Liron

Huge YouTube Research – Growing Channel in 2019 | Liron Yanconsky’s Podcast – Episode 66

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I’m doing a huge YouTube research endeavor to figure out how to create better content that reaches MORE people.

I’ll keep this short, as I want to create a more detailed post on LinkedIn & Medium.com on the topic.

But here are the main things I learned.

Excellent Video by Derral Eves

So I watched this video and gained some valuable insights in regard to my own videos, and in general.

The new Creator Studio Beta – YouTube’s new Creator studio is INSANELY helpful.

They developed some relatively new features that I really like. The way they present the CTR (% of people clicking your thumbnails) is really smart.

I also loved how you can watch the retention graph alongside your video. This means that if you are rambling in the vid, you’ll probably see a drop of viewers on the graph.

The importance of thumbnails and titles – I always knew how important these are. But now I understand that in an even deeper level. As Derral mentions, some of the creators he works with spend hours coming up with their titles and thumbnails.

These provide you the chance of being discovered. And YouTube rewards videos that have a high CTR (and a high retention rate, which brings me to my next point).

AVD (Average View Duration) and watch time are everything – Ultimately YouTube wants to make money. If you can create content that gets a lot of clicks, and gets people to binge watch – that’s the best.

This is why it’s highly recommended to create playlists (like my The Paint Show and Painting masters). These are series that people enjoy consuming one by one.

Huge YouTube Spreadsheet

This is a project I’ve been working on in the last couple of weeks.

I created a huge spreadsheet with 50 or so YouTube channels, and different criteria (like video length, views %, likes to dislikes ration and a bunch of other more unique elements).

I am filling the table up, with hopes of finding different correlations between things.

For example – do channels that have NO INTRO perform better when it comes to views %?

There are a lot of things I want to test out, and hopefully this will be a good tool to do just that.

IGTV VS YouTube

IGTV is Instagram’s platform for video. Unlike YouTube, IGTV is vertical, and everything is based around that.

So far IGTV has been really good to me. I went all in and started posting tons of videos there, and it’s paying off.

Some of my vids reached as many as 600K views, and these accelerated my growth on Instagram as well.

So this is another platform I’m hopeful of. But I’m also aware that YouTube isn’t going anywhere soon. Plus the views there are more high quality, in the sense of more people who want to actually learn how to draw and paint.

Artist Corner

Today I talked about Randall Sexton. Randall’s a California-based oil painter. I love is impressionism and style.

His color choices are rather unique, I haven’t seen many artists paint like that. As always, his street scenes are my favorites. He has one I love in particular, of a van / trailer with a smooth reflective texture that he portrayed beautifully.

You can check out his work on his website: https://www.rcsexton.com/

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron

What my Daily Podcast Taught Me | Liron Yanconsky’s Podcast – Episode 65

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I learned so much from my daily podcast, and would like to share my insights with you!

I’m going to keep the written version of this episode rather short and to the point. Let me know in a comment below your thoughts, and if there’s anything you want me to expand upon.

1. My Daily Podcast – How it Started

I started my daily podcast when I first got the Anchor.fm app on my iPhone. It was originally meant to be a social network – only audio based.

I knew audio is important, as podcasts are very popular, and decided to jump aboard.

With time, the app pivoted multiple times, and it is now a streamlined podcast publishing platform.

2. What I Learned From my Daily Podcast

Here we go, this is the main part of the episode…

a. Higher frequency trains your brain to come up with more ideas.

This is something I experienced when I got started on YouTube as well. The more I increased the video frequency (moving from once a week to three videos a week, and at certain times even daily), the more ideas my brain started generating.

This is quite amazing. You may think to yourself – I don’t have any ideas for a weekly episode – how will I do 2 or 3 a week.

Well, turns out that deciding to do more will eventually lead to more ideas. You may suck at first – but it will improve really fast.

b. Better at coming up with topics on the fly.

Doing the daily podcast forced me to come up with ideas and topics on the fly. I can now probably generate ideas faster and more easily.

c. Finding interest in small things.

Instead of trying to find the perfect topic, one no one has covered before me… The daily podcast taught me to FIND the interest in things.

I could recognize the interest of a very initial idea, and create content very fast. In the past I may deem it uninteresting or irrelevant.

d. Idea generating tool.

This is probably the biggest one for me. The crazy amount of ideas I gain from the daily podcast ends up translating into topics for videos, articles, as well as weekly podcast episodes.

It’s a powerhouse of generating new ideas I can use for multiple social media outlets.

And that’s it! There are actually two more points you’ll have to listen to the episode to hear (;

Artist Corner

Today I talked about Ekaterina Sava, a very impressive watercolor painter.

Her staple is floral paintings. The way she handles washes and combines wet-in-wet with sharper edges is amazing.

I highly recommend you check out her FB profile, where she shares a lot of her work:
Ekaterina Sava on Facebook

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron