Tag: art fairs

5 Tips for Selling MORE Art at Fairs & Events | Liron’s Podcast Episode 79

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In today’s episode I share with you 5 tips for selling more art at fairs and events.

Here’s a quick summary:

1. Engage with potential customers and be present.

This means standing up, being visible, smiling to people who pass by your booth / table, and basically showing your willingness to interact!

(You’ll be surprised at just how many people don’t do that…)

2. Balance pushy VS laid back.

Both aren’t good strategies. Try being assertive and positive, yet allow customers time to browse and to think.

Someone may be just looking and your stuff for fun, not planning on buying anything. Trying to convince them may not work, and can hurt their experience.

On the other hand, you don’t want to simply wait for someone to tell you “I want to buy this one”. Customers who are interested may need some help and direction.

3. Tell stories and create conversations.

People who take interest in your art WANT you to give them a reason to buy. They want you to tell them more about it (and what artist doesn’t enjoy that??).

Also, ask them about themselves. Figure out what they’re looking for. They’ll appreciate that.

4. Consistent and clear pricing.

You want to make sure your prices make sense to some degree, and that they are easy to understand. Remember – confused customers don’t buy.

5. Accept credit cards and EVERY possible payment method.

This is important. You want to avoid any friction, especially after the customer had already made the decision to buy.

Logistical and avoidable friction is the most tragic one. Don’t lose sales for no reason.

I hope you found these helpful. And with that, let’s go to the Artist Corner!

Artist Corner – Edward Hopper

Edward Hopper was an American realist painter who lived from 1882-1967.

His art was very realistic and accurate on the one hand, yet empty from details on the other.

He seemed to have wanted to express the loneliness of the American life at that time, and has done an excellent job at that, in my opinion.

Be sure to check out his work here: Edward Hopper on Wikipedia

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

— Liron

How to Sell Your Artwork | Liron’s Podcast 74

Podcast: Play in new window | Download

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Want to learn how to sell artwork?

I’m starting to sell mine at a local art fair here in Tel Aviv, in the Nachalat Binyamin street.

This is an art fair for hand-crafted art only, so no prints or machine made items. It’s backed by the city’s municipality and has been active for more than 30 years, if I’m not mistaken.

My first time there will be this Friday (17/05/2019), and I’m very excited to get started!

Why I Joined The Fair

I submitted my work for the fair for two main reasons.

1. I wanted to experience selling my artwork, face to face.
2. I wanted to start “getting” rid of the tons of paintings I have here (;

Selling Artwork Mistakes

Today I want to the fair (active every Tuesday and Friday) to do my homework and perhaps gain some insights.

I got to see many of the cliches of artists who aren’t good salespeople. I noticed two main issues:

1. Too pushy – Some booths I simply stopped by and started taking a look. The artist would immediately start talking about their art. This is nice to hear, had I asked a question. But I didn’t.

I’d much rather the salesperson to ask ME how my day is, or just do light chit chat.

I didn’t ask about the type of wood used in the artworks, and frankly didn’t care haha. Not to be mean – but I’m honestly less interested in the particular type of crafts this salesperson had. I’m sure there are many others who would though.

2. Too laid back – this was probably the most common theme of the fair. I’ve seen so many artists simply sitting behind their table, waiting for a client to drop by and make the sale for them.

I don’t think you should jump people who pass by, but some presence needs to be made. I’ve seen several booths (that actually had beautiful artworks in them) that no one stopped by, simply because the salesperson was very passive.

Selling Artwork – What I Hope to Get

What I hope to get out of this is to improve my sales skills. I want to become a better salesperson, especially face to face.

I will definitely keep you updated on how it goes.

Artist Corner – Daniel Marshall 

Today I talked about Daniel Marshall, an American watercolor painter and tattoo artist!

I became familiar with his work thanks to one of my followers on YouTube, directing me to check it out.

If you love the same artists as me, you’ll probably immediately notice how Dan’s work very closely-resembles the work of Joseph Zbukvic.

I may be wrong about this, but I believe he also studied under him, at some point.

I recommend you check out his website and artworks here: Daniel Marshall

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

— Liron