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In this episode I want to talk about the future of art, as well as AR (Augmented Reality) and VR (Virtual Reality).
The last couple of decades have brought with them amazing technological advancements. And these seem to accelerate.
This has the potential to change the art world, and provide amazing tools and services for artists.
Art Business Survival 101
In order to survive and thrive as an artist and as an art business owner – you have to be aware of technological & marketing trends.
I’ve been making serious efforts to keep up with technology so far. This means doubling down on LinkedIn marketing, having a podcast, the IGTV platform and many more.
I’ve been following Gary V for a while now, and watching him reminds me on a regular basis to pay attention to what’s going on in the world.
This led to significant success on IGTV (I have videos there with over 700K views). It also led to significant success in selling my courses using FB ads.
And now I spend a lot of time thinking about what’s next in store for us as business owners and artists.
Augmented Reality for Artist
This is the ability to show imaginary objects in real life. The best example for this would be Snapchat’s and Instagram’s filters.
You can use them to change the look of your face, or to add different elements around you (like the sunshine effect, the clouds and much MUCH more).
This can grant amazing capabilities for artists. Two things come to mind as I think of this.
1. Guidance and assistance for creation purposes.
I see many apps that use augmented reality to scan an area (a wall or a paper), and “project” on screen drawing guidelines. So when you look at the paper through your phone you can tell where to draw each line.
Kind of like a digital projector.
2. Idea generating tool.
If you can see anything as if it’s really there in real life, this is potentially an incredible tool for generating ideas for artwork, as well as inspiration!
Virtual Reality for Artists
This is the real deal.
VR will allow us to basically be anywhere we want, and feel almost like we are really there. To what degree is unclear, some say it will be 95% convincing (which is insanely high).
Having the ability to visit anywhere and everywhere without actually moving may significantly impact the travel industry too.
But in any case – imagine you can step into a virtual version of the world and see any place you want. And actually feel like you are there.
Imagine stepping into IMAGINARY worlds, film-based universes and the likes. That’s incredible.
Now imagine you can control the time of day, light and shadow conditions of the scene, mood, atmosphere etc.
We’re talking endless opportunities and endless inspiration for artists.
Hell, we could even create VR art and VR museums.
The Possibilities are Endless
Gary V says we are about 20 years away from that, so there’s still time. But I want to make sure I’m on top of it once it’s here.
This also means, by the way, that tons of new jobs may open in the fields of 3D art, sound and perhaps even touch / sensory fields.
So plenty of things to look forward to (;
But with that being said, let’s go back to our time, and look at today’s artist.
Artist Corner
Today’s artist is Ron Ranson. He was a British watercolor painter, who painted in what I see as the classic British style.
I love his colorful portrayal of nature in his landscapes.
Ron Ranson actually passed away at in 2016 at the age of 92. It seems like he left a serious legacy after him, and lots of students and artists praising his contribution to the watercolor world.
Here’s a nice tribute article written for him: Ron Ranson Tribute
And here’s a YouTube vid to check out, to see his painting process.
Also, an artist that paints in a very similar style (and was probably influenced by Ron Ranson’s work) is Steven Cronin. You can check out his work here: Steven Cronin
And Here’s where you can find me
Check out my YouTube Channel – Liron Yanconsky
Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3
I hope you enjoyed this one. Take care, and we’ll talk again really soon,
— Liron