Tag: artist

How to Sell Your Artwork | Liron’s Podcast 74

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Want to learn how to sell artwork?

I’m starting to sell mine at a local art fair here in Tel Aviv, in the Nachalat Binyamin street.

This is an art fair for hand-crafted art only, so no prints or machine made items. It’s backed by the city’s municipality and has been active for more than 30 years, if I’m not mistaken.

My first time there will be this Friday (17/05/2019), and I’m very excited to get started!

Why I Joined The Fair

I submitted my work for the fair for two main reasons.

1. I wanted to experience selling my artwork, face to face.
2. I wanted to start “getting” rid of the tons of paintings I have here (;

Selling Artwork Mistakes

Today I want to the fair (active every Tuesday and Friday) to do my homework and perhaps gain some insights.

I got to see many of the cliches of artists who aren’t good salespeople. I noticed two main issues:

1. Too pushy – Some booths I simply stopped by and started taking a look. The artist would immediately start talking about their art. This is nice to hear, had I asked a question. But I didn’t.

I’d much rather the salesperson to ask ME how my day is, or just do light chit chat.

I didn’t ask about the type of wood used in the artworks, and frankly didn’t care haha. Not to be mean – but I’m honestly less interested in the particular type of crafts this salesperson had. I’m sure there are many others who would though.

2. Too laid back – this was probably the most common theme of the fair. I’ve seen so many artists simply sitting behind their table, waiting for a client to drop by and make the sale for them.

I don’t think you should jump people who pass by, but some presence needs to be made. I’ve seen several booths (that actually had beautiful artworks in them) that no one stopped by, simply because the salesperson was very passive.

Selling Artwork – What I Hope to Get

What I hope to get out of this is to improve my sales skills. I want to become a better salesperson, especially face to face.

I will definitely keep you updated on how it goes.

Artist Corner – Daniel Marshall 

Today I talked about Daniel Marshall, an American watercolor painter and tattoo artist!

I became familiar with his work thanks to one of my followers on YouTube, directing me to check it out.

If you love the same artists as me, you’ll probably immediately notice how Dan’s work very closely-resembles the work of Joseph Zbukvic.

I may be wrong about this, but I believe he also studied under him, at some point.

I recommend you check out his website and artworks here: Daniel Marshall

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

— Liron

The Future of Art – Augmented Reality & Virtual Reality | Liron’s Podcast – Episode 70

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In this episode I want to talk about the future of art, as well as AR (Augmented Reality) and VR (Virtual Reality).

The last couple of decades have brought with them amazing technological advancements. And these seem to accelerate.

This has the potential to change the art world, and provide amazing tools and services for artists.

Art Business Survival 101

In order to survive and thrive as an artist and as an art business owner – you have to be aware of technological & marketing trends.

I’ve been making serious efforts to keep up with technology so far. This means doubling down on LinkedIn marketing, having a podcast, the IGTV platform and many more.

I’ve been following Gary V for a while now, and watching him reminds me on a regular basis to pay attention to what’s going on in the world.

This led to significant success on IGTV (I have videos there with over 700K views). It also led to significant success in selling my courses using FB ads.

And now I spend a lot of time thinking about what’s next in store for us as business owners and artists.

Augmented Reality for Artist

This is the ability to show imaginary objects in real life. The best example for this would be Snapchat’s and Instagram’s filters.

You can use them to change the look of your face, or to add different elements around you (like the sunshine effect, the clouds and much MUCH more).

This can grant amazing capabilities for artists. Two things come to mind as I think of this.

1. Guidance and assistance for creation purposes.

I see many apps that use augmented reality to scan an area (a wall or a paper), and “project” on screen drawing guidelines. So when you look at the paper through your phone you can tell where to draw each line.

Kind of like a digital projector.

2. Idea generating tool.

If you can see anything as if it’s really there in real life, this is potentially an incredible tool for generating ideas for artwork, as well as inspiration!

Virtual Reality for Artists

This is the real deal.

VR will allow us to basically be anywhere we want, and feel almost like we are really there. To what degree is unclear, some say it will be 95% convincing (which is insanely high).

Having the ability to visit anywhere and everywhere without actually moving may significantly impact the travel industry too.

But in any case – imagine you can step into a virtual version of the world and see any place you want. And actually feel like you are there.

Imagine stepping into IMAGINARY worlds, film-based universes and the likes. That’s incredible.

Now imagine you can control the time of day, light and shadow conditions of the scene, mood, atmosphere etc.

We’re talking endless opportunities and endless inspiration for artists.

Hell, we could even create VR art and VR museums.

The Possibilities are Endless

Gary V says we are about 20 years away from that, so there’s still time. But I want to make sure I’m on top of it once it’s here.

This also means, by the way, that tons of new jobs may open in the fields of 3D art, sound and perhaps even touch / sensory fields.

So plenty of things to look forward to (;

But with that being said, let’s go back to our time, and look at today’s artist.

Artist Corner

Today’s artist is Ron Ranson. He was a British watercolor painter, who painted in what I see as the classic British style.

I love his colorful portrayal of nature in his landscapes.

Ron Ranson actually passed away at in 2016 at the age of 92. It seems like he left a serious legacy after him, and lots of students and artists praising his contribution to the watercolor world.

Here’s a nice tribute article written for him: Ron Ranson Tribute

And here’s a YouTube vid to check out, to see his painting process.

Also, an artist that paints in a very similar style (and was probably influenced by Ron Ranson’s work) is Steven Cronin. You can check out his work here: Steven Cronin

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

— Liron

Let Vision Lead Your Technique

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In today’s episode I want to share with you a concept I’ve been thinking about a lot lately, and that is of vision.

Vision is how we see the world. Every artist (and person for that matter) probably has a different vision of what they see.

That is why different artists create in different ways and notice different things.

Vision Leading Technique

My premise here is that there’s a way to create very clearly. To make the gap between your vision and your result as small as possible.

That is – to allow your vision lead the painting process rather then technique.

When you let technique lead the way, you may approach every painting the same way.

But every painting is different, and every scene is different.

So if you allow VISION to lead instead, you may end up with a better result.

Unique & Highly Personalized Art Style

The coolest part is this – it will probably also be more unique. Because you effectively “cleaned” your representation of reality.

This applies, by the way, to abstract art too! The reality I’m referring to can be a real physical scene, or the vision you have in your head.

I hope you found this helpful. The next time you create, try forgetting about technique, or the “correct” way of doing something. Instead – try to represent what  you see as clearly as you wish, regardless of process.

And let me know how it goes!

Artist Corner

Today I talked about Wendy Artin. I was recommended by a follower to check her work out. And I must say – it’s incredible!

She does lots of figurative work, and has some very unique processes and approach.

I actually covered her in my Painting Masters series. You can check that episode out here (:

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

— Liron

Authenticity in Art – Cesar Santos Interview | Liron Yanconsky’s Podcast – Episode 67

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In today’s episode I wanted to share with you a snippet of my interview with Cesar Santos.

This was an amazing experience, and Cesar is such a great guy!

You can check out the entire thing here:

Authenticity in Art

In this snippet Cesar shares his insights regarding developing your style, artistic freedom, being true to yourself and learning from others.

If you set aside techniques, master studies and so on… over the long run I find one of the most fun parts of creating is slowly learning more about yourself.

With time, and doing the right work, you become more and more like yourself, and less of an imitation of others.

I always aspire to learn from others, but at the same time preserve my authenticity, which is why this topic is so close to me!

Artist Corner

Today’s artist is obviously Cesar Santos.

He is a highly renowned classically trained painter and creator. He works in many drawing mediums, and mainly in oils.

His work is exhibited in galleries in the US and around the world. His series of paintings called “Syncretism” has been one of his major works, and he is always striving to teach, learn and improve.

You can check out his EXCELLENT YouTube channel here: Cesar Santos on YouTube

And his beautiful works on Instagram here: Cesar on Instagram

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron

Huge YouTube Research – Growing Channel in 2019 | Liron Yanconsky’s Podcast – Episode 66

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I’m doing a huge YouTube research endeavor to figure out how to create better content that reaches MORE people.

I’ll keep this short, as I want to create a more detailed post on LinkedIn & Medium.com on the topic.

But here are the main things I learned.

Excellent Video by Derral Eves

So I watched this video and gained some valuable insights in regard to my own videos, and in general.

The new Creator Studio Beta – YouTube’s new Creator studio is INSANELY helpful.

They developed some relatively new features that I really like. The way they present the CTR (% of people clicking your thumbnails) is really smart.

I also loved how you can watch the retention graph alongside your video. This means that if you are rambling in the vid, you’ll probably see a drop of viewers on the graph.

The importance of thumbnails and titles – I always knew how important these are. But now I understand that in an even deeper level. As Derral mentions, some of the creators he works with spend hours coming up with their titles and thumbnails.

These provide you the chance of being discovered. And YouTube rewards videos that have a high CTR (and a high retention rate, which brings me to my next point).

AVD (Average View Duration) and watch time are everything – Ultimately YouTube wants to make money. If you can create content that gets a lot of clicks, and gets people to binge watch – that’s the best.

This is why it’s highly recommended to create playlists (like my The Paint Show and Painting masters). These are series that people enjoy consuming one by one.

Huge YouTube Spreadsheet

This is a project I’ve been working on in the last couple of weeks.

I created a huge spreadsheet with 50 or so YouTube channels, and different criteria (like video length, views %, likes to dislikes ration and a bunch of other more unique elements).

I am filling the table up, with hopes of finding different correlations between things.

For example – do channels that have NO INTRO perform better when it comes to views %?

There are a lot of things I want to test out, and hopefully this will be a good tool to do just that.

IGTV VS YouTube

IGTV is Instagram’s platform for video. Unlike YouTube, IGTV is vertical, and everything is based around that.

So far IGTV has been really good to me. I went all in and started posting tons of videos there, and it’s paying off.

Some of my vids reached as many as 600K views, and these accelerated my growth on Instagram as well.

So this is another platform I’m hopeful of. But I’m also aware that YouTube isn’t going anywhere soon. Plus the views there are more high quality, in the sense of more people who want to actually learn how to draw and paint.

Artist Corner

Today I talked about Randall Sexton. Randall’s a California-based oil painter. I love is impressionism and style.

His color choices are rather unique, I haven’t seen many artists paint like that. As always, his street scenes are my favorites. He has one I love in particular, of a van / trailer with a smooth reflective texture that he portrayed beautifully.

You can check out his work on his website: https://www.rcsexton.com/

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron