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In today’s episode I share with you 5 tips for selling more art at fairs and events.
Here’s a quick summary:
1. Engage with potential customers and be present.
This means standing up, being visible, smiling to people who pass by your booth / table, and basically showing your willingness to interact!
(You’ll be surprised at just how many people don’t do that…)
2. Balance pushy VS laid back.
Both aren’t good strategies. Try being assertive and positive, yet allow customers time to browse and to think.
Someone may be just looking and your stuff for fun, not planning on buying anything. Trying to convince them may not work, and can hurt their experience.
On the other hand, you don’t want to simply wait for someone to tell you “I want to buy this one”. Customers who are interested may need some help and direction.
3. Tell stories and create conversations.
People who take interest in your art WANT you to give them a reason to buy. They want you to tell them more about it (and what artist doesn’t enjoy that??).
Also, ask them about themselves. Figure out what they’re looking for. They’ll appreciate that.
4. Consistent and clear pricing.
You want to make sure your prices make sense to some degree, and that they are easy to understand. Remember – confused customers don’t buy.
5. Accept credit cards and EVERY possible payment method.
This is important. You want to avoid any friction, especially after the customer had already made the decision to buy.
Logistical and avoidable friction is the most tragic one. Don’t lose sales for no reason.
I hope you found these helpful. And with that, let’s go to the Artist Corner!
Artist Corner – Edward Hopper
Edward Hopper was an American realist painter who lived from 1882-1967.
His art was very realistic and accurate on the one hand, yet empty from details on the other.
He seemed to have wanted to express the loneliness of the American life at that time, and has done an excellent job at that, in my opinion.
Be sure to check out his work here: Edward Hopper on Wikipedia
And Here’s where you can find me
Check out my YouTube Channel – Liron Yanconsky
Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3
I hope you enjoyed this one. Take care, and we’ll talk again really soon,
— Liron