marketing Archives - Liron Yanconsky

Why LinkedIn is so Important for Artists | Liron’s Podcast Episode 106

Today I’m talk about LinkedIn and its HUGE IMPORTANCE for artists who want to build long-term success.

Here’s a quick summary of everything I talk about…

1. Why Did I Start Using LinkedIn More?

As you know, I love to take my inspiration from a variety of source – both in art and in business. And one of the entrepreneurs I appreciate the most is GaryVee.

He talks a lot about the current importance of LinkedIn. It currently has great organic reach (reminds him of the early days of Facebook), and it’s a platform for BUSINESSES.

2. Why Is LinkedIn Important for Artists?

Businesses are more powerful than individuals in many senses. I believe it’s extremely important to build relationships with them as an artist.

Reaching out to art brands, as well as powerful people in your field and OFFERING THEM VALUE will help you in the future.

3. What I Currently Do + Results

I currently spend time reaching out to CEOS, owners and other employees of brands I appreciate and love their products.

So far I received some products to try out, as well as started corresponding with some owners and giving my insights about my local market.

I don’t know exactly what these connections will lead to in the future, but I love helping them in whatever way I can right now.

I do think it’s important to be authentic and actually reach out to brands you have some connection with (in my case, I LOVE the products of the companies I reached out to).

4. LinkedIn is Important to EVERYONE

I think everyone can benefit from making connections with successful businesses and people in their niche, NOT ONLY artists.

And I’ll take it one step further – I also recommend people who are EMPLOYEES to do the same (my friends who work in programming, for example).

Conclusion

I hope this makes you give LinkedIn a serious try, and actually network.

Even if you’re shy – it’s in writing! Which makes it easy. Take these steps to increase your odds of success as an artist in the future. You won’t regret trying.

Here’s where you can reach out to me:

TikTok – @Liron.Yan

YouTube – Liron Yanconsky Art

LinkedIn – Liron Yanconsky

Pinterest – Liron Yanconsky

Instagram – @LironYanIL

Twitter – @LironYan

How to REALLY Grow on Social Media as an Artist | Tips for 2019 – Liron’s Podcast Episode 87

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Art, creativity and the art business. In this episode we’ll talk about what it REALLY takes to grow on social media as an artist, and how to do it FAST!

This episode is actually based on a YouTube video I published a short while ago. Here it is!

As a quick note – I’m taking a very MACRO approach to this. I’m giving you the general guidelines I found work for me, and the overall approach and strategy.

Another note – For more specific tips on INSTAGRAM, be sure to check out my LinkedIn or Medium post on the topic.

Here’s a quick summary of the tips:

How to REALLY Grow on Social Media – For Artists

1. Choose your platform.

Every type of art will better index on different platforms. As a visual artist, I’m focusing on YouTube, Instagram, Pinterest and Facebook. Different types of art will find different homes.

2. Learn the rules.

Every platform has its own rules and best practices. Doing them can really help you with local growth. Another distinction for some new insights I gained – don’t let the platform rules dictate your actions or truth. Do what’s right for you, while following the best practices as much as possible.

3. Put in the work

That’s the first, second and third most important part. Post A LOT. Interact with others. Live on the platform. Learn and constantly innovate. Gain inspiration from others. And post A LOT (;

Also – be consistent, that means a lot for the audience following you.

4. Be Patient

Growth takes time. It may sometimes seem like you are putting so much work, with zero results to show for it. You don’t want to be delusional – so make sure you put out good content that HELPS / ENTERTAINS your audience. But if you’re really doing that, all you have left to do is be patient.

That’s also the time to mention – be grateful for the following you DO have. Reply to comments and messages and be there for them.

Conclusion

I hope you found this one helpful! Trying to dip into some meta topics that will help not just in the artistic sense – but also in building a brand and a business around your art.

Let me know if there’s anything you want me to talk more about (art or non-art) or elaborate on.

Here’s where you can reach out…

Liron Yanconsky

YouTube – Liron Yanconsky Art

LinkedIn – Liron Yanconsky

Pinterest – Liron Yanconsky

Instagram – @LironYanIL

Twitter – @LironYan

Huge YouTube Research – Growing Channel in 2019 | Liron Yanconsky’s Podcast – Episode 66

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I’m doing a huge YouTube research endeavor to figure out how to create better content that reaches MORE people.

I’ll keep this short, as I want to create a more detailed post on LinkedIn & Medium.com on the topic.

But here are the main things I learned.

Excellent Video by Derral Eves

So I watched this video and gained some valuable insights in regard to my own videos, and in general.

The new Creator Studio Beta – YouTube’s new Creator studio is INSANELY helpful.

They developed some relatively new features that I really like. The way they present the CTR (% of people clicking your thumbnails) is really smart.

I also loved how you can watch the retention graph alongside your video. This means that if you are rambling in the vid, you’ll probably see a drop of viewers on the graph.

The importance of thumbnails and titles – I always knew how important these are. But now I understand that in an even deeper level. As Derral mentions, some of the creators he works with spend hours coming up with their titles and thumbnails.

These provide you the chance of being discovered. And YouTube rewards videos that have a high CTR (and a high retention rate, which brings me to my next point).

AVD (Average View Duration) and watch time are everything – Ultimately YouTube wants to make money. If you can create content that gets a lot of clicks, and gets people to binge watch – that’s the best.

This is why it’s highly recommended to create playlists (like my The Paint Show and Painting masters). These are series that people enjoy consuming one by one.

Huge YouTube Spreadsheet

This is a project I’ve been working on in the last couple of weeks.

I created a huge spreadsheet with 50 or so YouTube channels, and different criteria (like video length, views %, likes to dislikes ration and a bunch of other more unique elements).

I am filling the table up, with hopes of finding different correlations between things.

For example – do channels that have NO INTRO perform better when it comes to views %?

There are a lot of things I want to test out, and hopefully this will be a good tool to do just that.

IGTV VS YouTube

IGTV is Instagram’s platform for video. Unlike YouTube, IGTV is vertical, and everything is based around that.

So far IGTV has been really good to me. I went all in and started posting tons of videos there, and it’s paying off.

Some of my vids reached as many as 600K views, and these accelerated my growth on Instagram as well.

So this is another platform I’m hopeful of. But I’m also aware that YouTube isn’t going anywhere soon. Plus the views there are more high quality, in the sense of more people who want to actually learn how to draw and paint.

Artist Corner

Today I talked about Randall Sexton. Randall’s a California-based oil painter. I love is impressionism and style.

His color choices are rather unique, I haven’t seen many artists paint like that. As always, his street scenes are my favorites. He has one I love in particular, of a van / trailer with a smooth reflective texture that he portrayed beautifully.

You can check out his work on his website: https://www.rcsexton.com/

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron

Instagram for Artists – How I got 10K Followers | Liron Yanconsky’s Podcast – Episode 62

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Hi there, Liron here! Today I will give you my BEST advice for success on Instagram, aimed at ARTISTS in particular.

This is based on an article I wrote that you can find here: How I Got 10K Followers on Instagram.

Instagram & Other Social Media Platforms

Let’s talk a bit about Instagram in the context of other social media platforms.

Instagram is undoubtably one of the HOTTEST platforms at the moment. Great engagement, very active users and a huge potential for success.

But before we dive head first, I want to provide a little caveat. Never put all of your eggs in one basket. Instagram is great now, but it won’t last forever.

Competition increases, engagement goes down and the organic reach will probably also go down with time.

So diversify and try to produce content for as many platforms as you can.

With that being said, let’s get started with the advice! (:

1. Posting A LOT

This is a no brainer. If you want to build an audience, you have to post regularly and post A LOT!

How much? As much as you can.

I think one post a day is the minimum. I personally do 3-4, but less than 1 a day is really little.

2. Hashtags

Hashtags are the main means for making your work discoverable. Make sure to use as many as possible (the maximum allowed is 30).

Also do your research and figure out which ones work for you. Rotate them around and try out new things.

3. Stories

Stories are really important for improving the connection with your audience. But I do believe they also help you reach new audiences.

Their reach is much higher than posts, and they are more easily accessible from the top area of the app.

So many people passively scroll through stories, but will never see most of your posts.

Also try using hashtags in stories. It increases their reach even more.

4. Engagement – Inside and Outside

Inside – by that I mean with your own followers. Reply to messages and comments.

Outside – engage with other peoples’ posts. Leave comments and likes. And make sure it’s all GENUINE. Fake comments are easy to spot, and hurt your brand.

5. Business Account

Not sure about this one, but it seems to me like the moment I switched to a business account my engagement and reach improved.

However, the irrefutable advantage of a business account is the access you get to the Insights feature.

This shows you your top performing posts and a whole host of useful information.

6. Buffer and Efficiency

Make sure to streamline your work process in whatever way possible.

Buffer is a really useful app for scheduling posts to different social media channels. Plus, for Instagram you can’t schedule posts, so it’s really my only way of reaching my audience at times when I SLEEP (haha, different time zones…).

Conclusion

I hope you found this episode helpful.

Instagram is such a hot platform at the moment, so I’m trying to squeeze everything I can out of it, while I can.

In the future it’s going to become harder to build an audience. It will be much more challenging to grow.

It was easier 2 years ago. And it was still easier 1 year ago. And it’s easier now than it’s going to be a year from now.

So go for it!

And with that being said, let’s move on to the artist corner.

Artist Corner

In this episode I talked about Dean Mitchell, and incredible painter working in several mediums.

His oils focus on people, while his watercolors feature scenes more often. I love all of his work, but his figurative paintings and portraiture are spectacular.

You can check out more of his work on his website: Dean Mitchell

Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron

Does YouTube Hate Me? | Liron Yanconsky’s Podcast – Episode 52

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Hi there, Liron here!

I recently published a YouTube video, discussing the recent decline in views. I wanted to share it here as well, in audio form, in case you’ve missed it.

Preface to “Does YouTube Hate Me?”

I would like to also preface this podcast episode by saying I’m super grateful for anyone who watches my videos. My intent is NOT to take current viewership lightly.

I want to thank you for watching, reading, listening, commenting and all the great things you do. This means a lot to me, and is the main source of my happiness (as well as income (: ).

YouTube Views

In the last while I’ve been feeling a steady decline in the YouTube views, as well as some slow down in subscribers.

In the video / this podcast episode I wanted to share this with you, as well as get some feedback as to why this may happen.

My YouTube Success Is MY Responsibility

I wanted to stress that I’m fully aware my wins and losses are 100% my own responsibility.

I produce the content. If it works – it’s my success. If it loses – it’s MY failure.

Conclusion

I want to thank you for listening. Again – I’m trying to tackle this from a positive perspective of learning and improving.

Your feedback on the video has been very helpful. And if you have any additional feedback I would appreciate it a lot.

You can do so by commenting below, or contacting me in any of the places I reside in (list below too).

And with that being said – now it’s time for our Artist Corner!

Artist Corner

Today I’m featuring Victoria Prischedko!

Victoria is a watercolor painter, working in a very loose impressionistic style. Her drawing skills are excellent, and this carries in an interesting way in her loose work.

One thing that really characterizes her work is her use of warms and cools. She paints with lots of reds and blues, creating an interesting contrast and plays of temperature.

You can check out here work here:
https://www.facebook.com/prischedko/

And you can read more about her here:
https://www.aquarellereimsevenement.com/index.php/en/viktoria-prischedko-gallery-en

And here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron