social media for artists Archives

In today’s episode I’m sharing my take on how to build a STRONG social media following, specifically for visual artists.

I first want to provide 2 disclaimers:

This is from my own personal and limited experience.
I’m using harsher terms than usual to drive home the point, but it’s your responsibility to find what works for you (: There is NO one right way.

The Hard Truth About Building a Social Media Following

Here’s the thing – I get asked about this topic so often with the undertone of “how can I get this done easily?”.

The answer is – you can’t.

This takes time, effort, concentration, strategy and actually CARING about your potential audience.

And even more so – there aren’t any shortcuts – this will take away from your creation time, from your other work. The only way around it is to pay someone to do it for you, and EVEN THEN you have to be involved to a large degree to dictate the direction and make it work.

Bottom line – there are no free meals. If you want to succeed you’ll have to put in the SERIOUS work it takes.

So Many Platforms for Artists

There are SO MANY social media platforms, with so many focused on VISUAL content. We visual artists are at a huge advantage in many ways.

And with some creativity you can also utilize video platforms and even audio content, just like this podcast!

2 Pillar Principles for Success

Here are the two main principles in my opinion:

Consistency
Listening to your audience

Both are extremely important. No one builds a true social media following without posting consistently. It’s simply a must, in my opinion.

Look at all the accounts you follow – any of them just disappear for a year or a month? Most likely not…

Frequency Does Matter

Yep. I attribute a lot of my YouTube channel’s growth to my posting frequency being higher than the average (3 times a week). Most creators in my niche post once a week or even once a month.

For several times in the past I’ve posted as many as 7 vids a week! But that was a little insane and I lowered it to my current frequency, which works really well for now.

Never Stop Posting

I know I’m using harsher terms than usual, but this is really how it works to some degree. People who build a strong & engaged audience never stop posting.

It’s simply a part of what you do.

This doesn’t mean you can’t take breaks at all, 100% of the time, but for the most part, it never stops. Or at least it continues for as long as you want to preserve your audience and keep the interaction going.

I hope I haven’t discouraged you haha. Feel free to reach out to me using any of the places mentioned below, and let me know if you have any follow-up questions.

– Liron

Instagram – @LironYanIL

TikTok – @Liron.Yan

YouTube – Liron Yanconsky Art

LinkedIn – Liron Yanconsky

Pinterest – Liron Yanconsky

Twitter – @LironYan

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Today I’m talk about LinkedIn and its HUGE IMPORTANCE for artists who want to build long-term success.

Here’s a quick summary of everything I talk about…

1. Why Did I Start Using LinkedIn More?

As you know, I love to take my inspiration from a variety of source – both in art and in business. And one of the entrepreneurs I appreciate the most is GaryVee.

He talks a lot about the current importance of LinkedIn. It currently has great organic reach (reminds him of the early days of Facebook), and it’s a platform for BUSINESSES.

2. Why Is LinkedIn Important for Artists?

Businesses are more powerful than individuals in many senses. I believe it’s extremely important to build relationships with them as an artist.

Reaching out to art brands, as well as powerful people in your field and OFFERING THEM VALUE will help you in the future.

3. What I Currently Do + Results

I currently spend time reaching out to CEOS, owners and other employees of brands I appreciate and love their products.

So far I received some products to try out, as well as started corresponding with some owners and giving my insights about my local market.

I don’t know exactly what these connections will lead to in the future, but I love helping them in whatever way I can right now.

I do think it’s important to be authentic and actually reach out to brands you have some connection with (in my case, I LOVE the products of the companies I reached out to).

4. LinkedIn is Important to EVERYONE

I think everyone can benefit from making connections with successful businesses and people in their niche, NOT ONLY artists.

And I’ll take it one step further – I also recommend people who are EMPLOYEES to do the same (my friends who work in programming, for example).

Conclusion

I hope this makes you give LinkedIn a serious try, and actually network.

Even if you’re shy – it’s in writing! Which makes it easy. Take these steps to increase your odds of success as an artist in the future. You won’t regret trying.

Here’s where you can reach out to me:

TikTok – @Liron.Yan

YouTube – Liron Yanconsky Art

LinkedIn – Liron Yanconsky

Pinterest – Liron Yanconsky

Instagram – @LironYanIL

Twitter – @LironYan