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Hi there, Liron here! Today I will give you my BEST advice for success on Instagram, aimed at ARTISTS in particular.
This is based on an article I wrote that you can find here: How I Got 10K Followers on Instagram.
Instagram & Other Social Media Platforms
Let’s talk a bit about Instagram in the context of other social media platforms.
Instagram is undoubtably one of the HOTTEST platforms at the moment. Great engagement, very active users and a huge potential for success.
But before we dive head first, I want to provide a little caveat. Never put all of your eggs in one basket. Instagram is great now, but it won’t last forever.
Competition increases, engagement goes down and the organic reach will probably also go down with time.
So diversify and try to produce content for as many platforms as you can.
With that being said, let’s get started with the advice! (:
1. Posting A LOT
This is a no brainer. If you want to build an audience, you have to post regularly and post A LOT!
How much? As much as you can.
I think one post a day is the minimum. I personally do 3-4, but less than 1 a day is really little.
2. Hashtags
Hashtags are the main means for making your work discoverable. Make sure to use as many as possible (the maximum allowed is 30).
Also do your research and figure out which ones work for you. Rotate them around and try out new things.
3. Stories
Stories are really important for improving the connection with your audience. But I do believe they also help you reach new audiences.
Their reach is much higher than posts, and they are more easily accessible from the top area of the app.
So many people passively scroll through stories, but will never see most of your posts.
Also try using hashtags in stories. It increases their reach even more.
4. Engagement – Inside and Outside
Inside – by that I mean with your own followers. Reply to messages and comments.
Outside – engage with other peoples’ posts. Leave comments and likes. And make sure it’s all GENUINE. Fake comments are easy to spot, and hurt your brand.
5. Business Account
Not sure about this one, but it seems to me like the moment I switched to a business account my engagement and reach improved.
However, the irrefutable advantage of a business account is the access you get to the Insights feature.
This shows you your top performing posts and a whole host of useful information.
6. Buffer and Efficiency
Make sure to streamline your work process in whatever way possible.
Buffer is a really useful app for scheduling posts to different social media channels. Plus, for Instagram you can’t schedule posts, so it’s really my only way of reaching my audience at times when I SLEEP (haha, different time zones…).
Conclusion
I hope you found this episode helpful.
Instagram is such a hot platform at the moment, so I’m trying to squeeze everything I can out of it, while I can.
In the future it’s going to become harder to build an audience. It will be much more challenging to grow.
It was easier 2 years ago. And it was still easier 1 year ago. And it’s easier now than it’s going to be a year from now.
So go for it!
And with that being said, let’s move on to the artist corner.
Artist Corner
In this episode I talked about Dean Mitchell, and incredible painter working in several mediums.
His oils focus on people, while his watercolors feature scenes more often. I love all of his work, but his figurative paintings and portraiture are spectacular.
You can check out more of his work on his website: Dean Mitchell
Here’s where you can find me
Check out my YouTube Channel – Liron Yanconsky
Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3
I hope you enjoyed this one. Take care, and we’ll talk again really soon,
– Liron