making money from art Archives

In today’s episode we talked about ignoring the noise, and learning who to listen to.

Here’s a summary of the episode, as well as the links mentioned.

What Selling at Fairs Taught Me

First I talk about how I came to think of this topic.

When I just started selling my art at the local fair, several artists made discouraging remarks about selling paintings there.

I then came to realize this happened all throughout my career. People seem to wonder whether there’s money in art, and be quite cynical towards the topic.

The Underlying Limiting Belief

These people basically communicate their own shortcomings and limiting beliefs (unless done maliciously).

They feel insecure about selling their art.

I have a lot of empathy for artists, but I have a strong aversion to the forcing of your own limiting beliefs upon others.

I think it’s important NOT to do that.

Which is why I also don’t think there are many people you should listen to.

Who Should Your Listen To?

I would say two things:

1. People who are actually succeeding at what you want to do.

These are great, and also perhaps more generally people who are positive and have a clear aim and vision for their future.

2. The market.

By the market I mean the whole sum of your potential customers. The average of all of them. Could be millions of people.

The market’s response to you will always speak the truth. If you aren’t successful as many paintings as you’d like – the market is telling you something.

Maybe your art isn’t good enough. Maybe it’s too expensive. Maybe it’s too CHEAP. Maybe it doesn’t fit the venue in which you try and sell it.

The good thing about the “market” is that it really is the average. It may be contentious, but I do believe this is one of the cleanest feedbacks you can get.

If a product fails, there’s a reason for it.

And that feedback is actually very valuable! It will help you sell more works, if you choose to listen to it.

Conclusion

So this is it for this one!

It takes time to learn who to listen to, so be open but stay on your path and believe in your own vision (another topic I have to cover in an upcoming episode.

And now, let us move into the Artist Corner!

Artist Corner – Alex Ross

Today I talked about Alex Ross, an American comic book writer and artist.

He worked with both Marvel and DC, and what really attracted me to his work is the one done in watercolor!

It’s fascinating for me to see watercolor used in a way I’m less used to. You can watch a REALLY AWESOME video of his here: Alex Ross Video

And check out his website here: Alex Ross’s Website

And Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

— Liron

Podcast: Play in new window | Download

Subscribe: Android | RSS

Hi there! In this episode I talk about my sales and marketing funnel, through which I share my online video course on drawing and sketching.

Valuable Information for Artists

I think there’s not enough information out there about marketing and sales for artists. This is one of the white spaces I’m trying to fill up with my work.

As I’m very business oriented, and enjoy recording videos and podcasts, and writing – I try and leverage these skills to share my business insights.

Sales Funnel for Artists

My sales funnel is essentially a website. The goal of the funnel is to lead potential customers through a purchase process.

I sell several products using my funnel.

A funnel is a must. It’s a system that’s meant to automate as much of the sales process as possible.

I want to grow really big and reach and positively impact as many people as I can. One of the best ways of doing that is actually getting many students into my courses. A system like that is a must if you want to be well-organized and achieve some significant level of success.

Can You Sell Art?

It doesn’t really matter what you sell. The most important part is doing the proper research work. You need to know your market and customers really well.

You need to do audience research, competitors research and much more.

The New Course I’m Adding to my Sales Funnel

I’m currently in the last stages of working on a new, third course to include in my funnel. The course will go for 97$, and customers will be charged after a 7-day free trial.

This course is really meaningful, because it’s where I plan on finally getting some profit margins (for example when compared to my first course that goes for 24$).

Want to Learn More About Sales and Marketing?

I’m starting to talk about these topics a little more on my YouTube channel, as part of my Business Monday series.

If it interests you be sure to tune in to that. Here’s a Playlist of all the episodes: Liron’s Business Monday Show.

Let me know here / on YouTube if there are other topics you’d like me to talk about. I want to make this useful and practical.

And this is it for today, I hope you liked this one!

Artist Corner

Today I talked about Shari Blaukopf. She is an amazing artist from Montreal, Canada, and her urban-sketching style has a special place in my heart.

The reason is that this is what got me initially into watercolor painting. I fell in love with urban sketching, and the loose painting style that is so often seen alongside it.

She is an incredible painter and graphic designer. She actually had the opportunity to learn from Edgar Whitney, who is a master of the medium.

Shari also teaches as part of the Urban Sketchers organization.

You can learn more and see her work in her websites:
http://www.blaukopfwatercolours.com/
https://shariblaukopf.com/about/

Here’s where you can find me (:

You can support me on Patreon