Instagram Archives - Liron Yanconsky

How to REALLY Grow on Social Media as an Artist | Tips for 2019 – Liron’s Podcast Episode 87

Art, creativity and the art business. In this episode we’ll talk about what it REALLY takes to grow on social media as an artist, and how to do it FAST!

This episode is actually based on a YouTube video I published a short while ago. Here it is!

As a quick note – I’m taking a very MACRO approach to this. I’m giving you the general guidelines I found work for me, and the overall approach and strategy.

Another note – For more specific tips on INSTAGRAM, be sure to check out my LinkedIn or Medium post on the topic.

Here’s a quick summary of the tips:

How to REALLY Grow on Social Media – For Artists

1. Choose your platform.

Every type of art will better index on different platforms. As a visual artist, I’m focusing on YouTube, Instagram, Pinterest and Facebook. Different types of art will find different homes.

2. Learn the rules.

Every platform has its own rules and best practices. Doing them can really help you with local growth. Another distinction for some new insights I gained – don’t let the platform rules dictate your actions or truth. Do what’s right for you, while following the best practices as much as possible.

3. Put in the work

That’s the first, second and third most important part. Post A LOT. Interact with others. Live on the platform. Learn and constantly innovate. Gain inspiration from others. And post A LOT (;

Also – be consistent, that means a lot for the audience following you.

4. Be Patient

Growth takes time. It may sometimes seem like you are putting so much work, with zero results to show for it. You don’t want to be delusional – so make sure you put out good content that HELPS / ENTERTAINS your audience. But if you’re really doing that, all you have left to do is be patient.

That’s also the time to mention – be grateful for the following you DO have. Reply to comments and messages and be there for them.

Conclusion

I hope you found this one helpful! Trying to dip into some meta topics that will help not just in the artistic sense – but also in building a brand and a business around your art.

Let me know if there’s anything you want me to talk more about (art or non-art) or elaborate on.

Here’s where you can reach out…

Liron Yanconsky

YouTube – Liron Yanconsky Art

LinkedIn – Liron Yanconsky

Pinterest – Liron Yanconsky

Instagram – @LironYanIL

Twitter – @LironYan

Instagram for Artists – How I got 10K Followers | Liron Yanconsky’s Podcast – Episode 62

Podcast: Play in new window | Download

Subscribe: Android | RSS

Hi there, Liron here! Today I will give you my BEST advice for success on Instagram, aimed at ARTISTS in particular.

This is based on an article I wrote that you can find here: How I Got 10K Followers on Instagram.

Instagram & Other Social Media Platforms

Let’s talk a bit about Instagram in the context of other social media platforms.

Instagram is undoubtably one of the HOTTEST platforms at the moment. Great engagement, very active users and a huge potential for success.

But before we dive head first, I want to provide a little caveat. Never put all of your eggs in one basket. Instagram is great now, but it won’t last forever.

Competition increases, engagement goes down and the organic reach will probably also go down with time.

So diversify and try to produce content for as many platforms as you can.

With that being said, let’s get started with the advice! (:

1. Posting A LOT

This is a no brainer. If you want to build an audience, you have to post regularly and post A LOT!

How much? As much as you can.

I think one post a day is the minimum. I personally do 3-4, but less than 1 a day is really little.

2. Hashtags

Hashtags are the main means for making your work discoverable. Make sure to use as many as possible (the maximum allowed is 30).

Also do your research and figure out which ones work for you. Rotate them around and try out new things.

3. Stories

Stories are really important for improving the connection with your audience. But I do believe they also help you reach new audiences.

Their reach is much higher than posts, and they are more easily accessible from the top area of the app.

So many people passively scroll through stories, but will never see most of your posts.

Also try using hashtags in stories. It increases their reach even more.

4. Engagement – Inside and Outside

Inside – by that I mean with your own followers. Reply to messages and comments.

Outside – engage with other peoples’ posts. Leave comments and likes. And make sure it’s all GENUINE. Fake comments are easy to spot, and hurt your brand.

5. Business Account

Not sure about this one, but it seems to me like the moment I switched to a business account my engagement and reach improved.

However, the irrefutable advantage of a business account is the access you get to the Insights feature.

This shows you your top performing posts and a whole host of useful information.

6. Buffer and Efficiency

Make sure to streamline your work process in whatever way possible.

Buffer is a really useful app for scheduling posts to different social media channels. Plus, for Instagram you can’t schedule posts, so it’s really my only way of reaching my audience at times when I SLEEP (haha, different time zones…).

Conclusion

I hope you found this episode helpful.

Instagram is such a hot platform at the moment, so I’m trying to squeeze everything I can out of it, while I can.

In the future it’s going to become harder to build an audience. It will be much more challenging to grow.

It was easier 2 years ago. And it was still easier 1 year ago. And it’s easier now than it’s going to be a year from now.

So go for it!

And with that being said, let’s move on to the artist corner.

Artist Corner

In this episode I talked about Dean Mitchell, and incredible painter working in several mediums.

His oils focus on people, while his watercolors feature scenes more often. I love all of his work, but his figurative paintings and portraiture are spectacular.

You can check out more of his work on his website: Dean Mitchell

Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron

Going All-in on Instagram & What I Learned (for Artists)| Liron Yanconsky’s Podcast – Episode 49

Podcast: Play in new window | Download

Subscribe: Android | RSS

Today I wanted to share this update regarding the recent changes I made in my Instagram routine / strategy / tactics, and the impact they had on my presence on the platform.

Two Main Changes on Instagram

I changed two main things in my Instagram routine:

1. Increased post frequency

This did prove to provide faster growth, and it didn’t seem my audience “got tired” of my content (:

I basically moved from 1 post a day to 2-3.

2. Tons of stories

I used to post 1-3 stories a day, and sometimes zero. Now I’m doing as much as 15-30 stories. I’m also making sure I use hashtags there as well.

One last thing I did, though that was a little while before all of that, was changing to a business account. I wanted to get the analytics (:

The Results & Impact on my Instagram Account

I’ve been feeling the acceleration in growth in terms of followers, no doubt.

But the more important thing is the amount of messages and genuine comments I’ve been getting, which really blew me away.

The engagement went crazy too.

So we’re not talking only about quantity, but also about quality.

Future Plans

My future plans are basic – keep this new baseline, and increase / go above it as much as possible. I’ve been doing the occasional 4 or 5 posts a day too.

I will keep you updated on how it goes! (;

That’s all I wanted to share today. We can now move onto the artist corner.

Artist Corner

Today I’m featuring Ilya Ibryaev, a Russian watercolor painter.

His focus seems to be light, and I don’t mean that in the usual sense. His great talent is portraying actual light shining through trees and clouds. He focuses on simpler landscapes with more complex and interesting skies, clouds and light.

What I noticed he does is play around with edges and contrast, to create a strong illusion of light. It actually FEELS like you can see the light itself.

If you want to see what I mean, I actually found a GREAT article written on him over at Seamless Expression – a website about painting and watercolor that I LOVE: Ilya Ibryaev on Seamless Expression

And here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron