Art Business Archives - Page 3 of 6

Instagram for Artists – How I got 10K Followers | Liron Yanconsky’s Podcast – Episode 62

Hi there, Liron here! Today I will give you my BEST advice for success on Instagram, aimed at ARTISTS in particular.

This is based on an article I wrote that you can find here: How I Got 10K Followers on Instagram.

Instagram & Other Social Media Platforms

Let’s talk a bit about Instagram in the context of other social media platforms.

Instagram is undoubtably one of the HOTTEST platforms at the moment. Great engagement, very active users and a huge potential for success.

But before we dive head first, I want to provide a little caveat. Never put all of your eggs in one basket. Instagram is great now, but it won’t last forever.

Competition increases, engagement goes down and the organic reach will probably also go down with time.

So diversify and try to produce content for as many platforms as you can.

With that being said, let’s get started with the advice! (:

1. Posting A LOT

This is a no brainer. If you want to build an audience, you have to post regularly and post A LOT!

How much? As much as you can.

I think one post a day is the minimum. I personally do 3-4, but less than 1 a day is really little.

2. Hashtags

Hashtags are the main means for making your work discoverable. Make sure to use as many as possible (the maximum allowed is 30).

Also do your research and figure out which ones work for you. Rotate them around and try out new things.

3. Stories

Stories are really important for improving the connection with your audience. But I do believe they also help you reach new audiences.

Their reach is much higher than posts, and they are more easily accessible from the top area of the app.

So many people passively scroll through stories, but will never see most of your posts.

Also try using hashtags in stories. It increases their reach even more.

4. Engagement – Inside and Outside

Inside – by that I mean with your own followers. Reply to messages and comments.

Outside – engage with other peoples’ posts. Leave comments and likes. And make sure it’s all GENUINE. Fake comments are easy to spot, and hurt your brand.

5. Business Account

Not sure about this one, but it seems to me like the moment I switched to a business account my engagement and reach improved.

However, the irrefutable advantage of a business account is the access you get to the Insights feature.

This shows you your top performing posts and a whole host of useful information.

6. Buffer and Efficiency

Make sure to streamline your work process in whatever way possible.

Buffer is a really useful app for scheduling posts to different social media channels. Plus, for Instagram you can’t schedule posts, so it’s really my only way of reaching my audience at times when I SLEEP (haha, different time zones…).

Conclusion

I hope you found this episode helpful.

Instagram is such a hot platform at the moment, so I’m trying to squeeze everything I can out of it, while I can.

In the future it’s going to become harder to build an audience. It will be much more challenging to grow.

It was easier 2 years ago. And it was still easier 1 year ago. And it’s easier now than it’s going to be a year from now.

So go for it!

And with that being said, let’s move on to the artist corner.

Artist Corner

In this episode I talked about Dean Mitchell, and incredible painter working in several mediums.

His oils focus on people, while his watercolors feature scenes more often. I love all of his work, but his figurative paintings and portraiture are spectacular.

You can check out more of his work on his website: Dean Mitchell

Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron

Real-Time Narrated Painting Tutorials – YouTube Experiment Results | Liron Yanconsky’s Podcast – Episode 60

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Hi there, Liron again here! Today I want to share with you my recent YouTube experiment – posting only real-time narrated painting tutorials – and talk about the results.

Let’s get going!

YouTube Experiment

Over the last few months, many viewers mentioned how what they are missing are full painting tutorials. Meaning – they didn’t want time-lapse vids. They wanted to hear my thoughts as I painted.

Following these requests, I decided to give this a try for six videos, which are two weeks.

This means that for the past two weeks, I’ve been only posting longer (40+ minutes) tutorials.

Feedback I Got

The vast majority of feedback was very positive. People were commenting how hearing my thought process is really useful, and how real-time allows them to follow along the action.

On the other hand, there were probably one or two comments saying how the videos are too long, and how they preferred shorter vids.

Results on YouTube

This is more about my YouTube analytics. I noticed several interesting things here.

First, one of the videos has done really well, gaining over 10K views. This is a lot for me, as I average at around 2K views, I would say.

Aside from that one, two other videos show some promise, and will perhaps gain more views with time.

I did see an immediate increase in watch time, which makes sense – as I was posting much longer videos.

But with that, there were also more views in general. This could be attributed to the 10K views video, but I’m not sure about that.

Also, I did notice an increase in subscribers growth, which was very slow for a while now. I averaged for a while around 40-50 new subs a day, and then increase temporarily moved the average to around 70, with the peak at 100+.

These are great results.

YouTube Channel Future Direction

My main insight from this experience was that I MYSELF am interested in variety. After such a long time period of posting only these longer videos, I started craving making shorter videos.

Another insight was that you can’t please everyone, which is 100% okay. So I might as well do what interests me.

My plan is to now incorporate what I learned over the last two weeks into my routine. We’ll go back to the normal series (The Paint Show, Painting Masters), but I’ll also try and do at least 1-2 full processes every two weeks.

Conclusion

I hope this experiment pushed the needle a little more in the direction of me improving as an artist and a teacher. And I’ll keep you updated on future experiments and new ideas I get.

And now, it’s time for today’s Artist Corner!

Artist Corner

In this episode I talked about Jasmine Huang, an incredible Taiwanese watercolor painter.

Her paintings have a beautiful realistic vibe to them. She uses a very unique color palette and is very well-versed in wet-in-wet.

Coincidentally, she is also the wife of Chien Chung Wei, who I featured in a recent episode of Painting Masters. I believe I will dedicate an episode to her as well (:

The best place to check out here work would be Facebook:
Jasmine Huang on Facebook

Here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron

My 2019 Goals as an Artist | Liron Yanconsky’s Podcast – Episode 55

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Hi there, Liron here! Today I want to talk to you about my 2019 goals as an artist (and perhaps as a person in general!).

First off – I wanted to wish you a fantastic 2019. I hope you achieve anything you set out to. Also wishing you lots of health and happiness.

So now – let’s get started!

My 2019 goals are divided into to groups – big goals and small goals.

Big 2019 Goals

These are main, essential goals that encompass my long term vision.

1. To reach a “Godlike” level of creation.

That was the best way I found to phrase it. I want to create are that contains shards of divinity, perfection and the ideal.

In other words – I realized how important it was for me to improve my creative skills. This poses a challenge – how can I work even harder on my skills, and still be fully productive in all the other areas.

I still cannot answer that question fully. But what I do know is that this one is very important to me.

2. Complete control of my personal and business finances.

I say personal AND business, but I’m aware that the focus really is on the personal. In 2018 I created a lot of order and organization in how I manage my finances, and a part of it is getting a firm to do that for me (;

But now I want to be more in control of how much I’m actually spending, in relations to my expenses.

This is mainly so that I can save and invest for the future.

3. Share my knowledge and create a legacy.

This is a direct continuation of what I’ve been doing in the past 2 years. Only now I know exactly how to phrase it.

This is basically publishing tons of content online.

This year, however, I’ll start being more active on LinkedIn, and also get back to Pinterest, which I completely abandoned for the last two years.

There are also some other platforms I’m planning on putting more emphasis on, and I generally want to DO MORE everywhere.

Small 2019 Goals

These are smaller goals that are still important for me.

1. Become a YouTube master.

This means improving my content significantly, and becoming one of the best channels out there.

2. LinkedIn.

Already mentioned previously. But it was still important for me to write this one separately. LinkedIn has more meaning to me than just another social platform. This is a symbol of me starting to take my personal brand in a more business-related direction, and not just are.

3. Taking the interactions with my audience to a face-to-face level.

This means giving lectures and doing talks and keynotes. This will require some serious work on my part. We’ll see how it goes! (:

4. Nurturing and deepening relationships with my friends and family.

Working so hard for the past several years, I’ve always tried to ensure I balance my work with my personal relationships. This year I want to also make sure I continue developing those.

Better Way to Phrase my Vision

These goals aren’t that different from what I’ve been doing.

But I do thing they are more accurately phrased to match my long term vision. And that’s important.

The more they match it, the easier it will be for me to see the connection, and work towards them with stronger motivation.

And the workload is coming.

I started writing everything down today, and breaking down the goals into tasks. It’s remarkable how much work I’m going to have this year.

But I’m ready for it!

And now we are also ready for the artist corner.

Artist Corner

Today I talked about a Spanish artist named Manel Plana.

Manel is a watercolor painter. I was recommended to check out his work by a follower on YouTube, and boy – is he amazing!

Manel has this very loose, almost abstract impressionistic style. But it’s SO REALISTIC when you take a few steps back!

I highly recommend you check out his work on his website (he has quite an active blog, it seems!): Manel Plana

And here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron

Does YouTube Hate Me? | Liron Yanconsky’s Podcast – Episode 52

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Hi there, Liron here!

I recently published a YouTube video, discussing the recent decline in views. I wanted to share it here as well, in audio form, in case you’ve missed it.

Preface to “Does YouTube Hate Me?”

I would like to also preface this podcast episode by saying I’m super grateful for anyone who watches my videos. My intent is NOT to take current viewership lightly.

I want to thank you for watching, reading, listening, commenting and all the great things you do. This means a lot to me, and is the main source of my happiness (as well as income (: ).

YouTube Views

In the last while I’ve been feeling a steady decline in the YouTube views, as well as some slow down in subscribers.

In the video / this podcast episode I wanted to share this with you, as well as get some feedback as to why this may happen.

My YouTube Success Is MY Responsibility

I wanted to stress that I’m fully aware my wins and losses are 100% my own responsibility.

I produce the content. If it works – it’s my success. If it loses – it’s MY failure.

Conclusion

I want to thank you for listening. Again – I’m trying to tackle this from a positive perspective of learning and improving.

Your feedback on the video has been very helpful. And if you have any additional feedback I would appreciate it a lot.

You can do so by commenting below, or contacting me in any of the places I reside in (list below too).

And with that being said – now it’s time for our Artist Corner!

Artist Corner

Today I’m featuring Victoria Prischedko!

Victoria is a watercolor painter, working in a very loose impressionistic style. Her drawing skills are excellent, and this carries in an interesting way in her loose work.

One thing that really characterizes her work is her use of warms and cools. She paints with lots of reds and blues, creating an interesting contrast and plays of temperature.

You can check out here work here:
https://www.facebook.com/prischedko/

And you can read more about her here:
https://www.aquarellereimsevenement.com/index.php/en/viktoria-prischedko-gallery-en

And here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron

Why I Love Q4 – Last Push for 2018-2019 | Liron Yanconsky’s Podcast – Episode 50

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Hi there, Liron here and today I want to talk to you about why I love Q4 of the year!

Hard Work

To make a long story short – I see Q4 as an opportunity to work even harder than I worked for the entire year.

I like to start strong, then take it a little easier around July, and then pick up the pace again and go faster.

The main word I want to use for Q4 is MORE. I like to use this opportunity to JUST DO MORE. More videos, more posts, more ads, more articles.

By doing that, I know I’m setting myself up to win at the start of next year.

Conclude 2018 & Plan 2019

This is also a good time to reflect on the successes of the year (so many wins in 2018!). It’s important to recognize these.

Then, it’s time to plan how to win next year.

My Goals: Recap

I have two main MACRO goals. These are probably things I will never fully attain, but will always feel.

1. I want to become one of the best watercolor painters and teachers in the world.

2. I want to inspire as many people as possible to create with complete passion and courage.

And that’s pretty much it for this one. Now let’s move on to the artist corner!

Artist Corner

Today I’m featuring Russ the rapper.

In the past I told you how I want to feature not only visual artists, but also musicians, actors, writers and so on. So now’s the time.

Russ’s favorite theme is of him doing it himself. No one signed him, no one put him on, and he built his own career with his two hands.

I can really relate to that. When you are just getting started – all you get is no’s. And it’s up to you to push through and hopefully stick it to the nay-sayers’ faces (;

Here’s my favorite song of his: Me You

And here’s where you can find me

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

I hope you enjoyed this one. Take care, and we’ll talk again really soon,

– Liron