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I’m doing a huge YouTube research endeavor to figure out how to create better content that reaches MORE people.
I’ll keep this short, as I want to create a more detailed post on LinkedIn & Medium.com on the topic.
But here are the main things I learned.
Excellent Video by Derral Eves
So I watched this video and gained some valuable insights in regard to my own videos, and in general.
The new Creator Studio Beta – YouTube’s new Creator studio is INSANELY helpful.
They developed some relatively new features that I really like. The way they present the CTR (% of people clicking your thumbnails) is really smart.
I also loved how you can watch the retention graph alongside your video. This means that if you are rambling in the vid, you’ll probably see a drop of viewers on the graph.
The importance of thumbnails and titles – I always knew how important these are. But now I understand that in an even deeper level. As Derral mentions, some of the creators he works with spend hours coming up with their titles and thumbnails.
These provide you the chance of being discovered. And YouTube rewards videos that have a high CTR (and a high retention rate, which brings me to my next point).
AVD (Average View Duration) and watch time are everything – Ultimately YouTube wants to make money. If you can create content that gets a lot of clicks, and gets people to binge watch – that’s the best.
This is why it’s highly recommended to create playlists (like my The Paint Show and Painting masters). These are series that people enjoy consuming one by one.
Huge YouTube Spreadsheet
This is a project I’ve been working on in the last couple of weeks.
I created a huge spreadsheet with 50 or so YouTube channels, and different criteria (like video length, views %, likes to dislikes ration and a bunch of other more unique elements).
I am filling the table up, with hopes of finding different correlations between things.
For example – do channels that have NO INTRO perform better when it comes to views %?
There are a lot of things I want to test out, and hopefully this will be a good tool to do just that.
IGTV VS YouTube
IGTV is Instagram’s platform for video. Unlike YouTube, IGTV is vertical, and everything is based around that.
So far IGTV has been really good to me. I went all in and started posting tons of videos there, and it’s paying off.
Some of my vids reached as many as 600K views, and these accelerated my growth on Instagram as well.
So this is another platform I’m hopeful of. But I’m also aware that YouTube isn’t going anywhere soon. Plus the views there are more high quality, in the sense of more people who want to actually learn how to draw and paint.
Artist Corner
Today I talked about Randall Sexton. Randall’s a California-based oil painter. I love is impressionism and style.
His color choices are rather unique, I haven’t seen many artists paint like that. As always, his street scenes are my favorites. He has one I love in particular, of a van / trailer with a smooth reflective texture that he portrayed beautifully.
You can check out his work on his website: https://www.rcsexton.com/
And Here’s where you can find me
Check out my YouTube Channel – Liron Yanconsky
Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3
I hope you enjoyed this one. Take care, and we’ll talk again really soon,
– Liron