Tag: business

How to Draw Courses & Sales Funnel Update | Liron Yanconsky’s Podcast – Episode 34

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Hi there! In this episode I talk about my sales and marketing funnel, through which I share my online video course on drawing and sketching.

Valuable Information for Artists

I think there’s not enough information out there about marketing and sales for artists. This is one of the white spaces I’m trying to fill up with my work.

As I’m very business oriented, and enjoy recording videos and podcasts, and writing – I try and leverage these skills to share my business insights.

Sales Funnel for Artists

My sales funnel is essentially a website. The goal of the funnel is to lead potential customers through a purchase process.

I sell several products using my funnel.

A funnel is a must. It’s a system that’s meant to automate as much of the sales process as possible.

I want to grow really big and reach and positively impact as many people as I can. One of the best ways of doing that is actually getting many students into my courses. A system like that is a must if you want to be well-organized and achieve some significant level of success.

Can You Sell Art?

It doesn’t really matter what you sell. The most important part is doing the proper research work. You need to know your market and customers really well.

You need to do audience research, competitors research and much more.

The New Course I’m Adding to my Sales Funnel

I’m currently in the last stages of working on a new, third course to include in my funnel. The course will go for 97$, and customers will be charged after a 7-day free trial.

This course is really meaningful, because it’s where I plan on finally getting some profit margins (for example when compared to my first course that goes for 24$).

Want to Learn More About Sales and Marketing?

I’m starting to talk about these topics a little more on my YouTube channel, as part of my Business Monday series.

If it interests you be sure to tune in to that. Here’s a Playlist of all the episodes: Liron’s Business Monday Show.

Let me know here / on YouTube if there are other topics you’d like me to talk about. I want to make this useful and practical.

And this is it for today, I hope you liked this one!

Artist Corner

Today I talked about Shari Blaukopf. She is an amazing artist from Montreal, Canada, and her urban-sketching style has a special place in my heart.

The reason is that this is what got me initially into watercolor painting. I fell in love with urban sketching, and the loose painting style that is so often seen alongside it.

She is an incredible painter and graphic designer. She actually had the opportunity to learn from Edgar Whitney, who is a master of the medium.

Shari also teaches as part of the Urban Sketchers organization.

You can learn more and see her work in her websites:
http://www.blaukopfwatercolours.com/
https://shariblaukopf.com/about/

Here’s where you can find me (:

You can support me on Patreon

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

And this is it. I hope you enjoyed this episode, and I’ll talk to you again real soon!

– Liron

 

Interviewing Steve Mitchell | Liron Yanconsky’s Podcast – Episode 33

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Hi there! In today’s episode I interview Steve Mitchell, of The Mind of Watercolor!

If you are interested in watercolor painting I’m sure you came across Steve Mitchell’s YouTube channel – The Mind of Watercolor – at some point.

He has incredible tutorials and lessons on painting.

Interviewing Other Artists

I talked a bit about my idea of interviewing other artists.

I think this will work great to encourage channel growth on YouTube. I also think this will create amazing content that viewers will really enjoy.

I made a list of artists I want to get to next, so expect updates in the near future!

Steve Mitchell Interview

Steve was the first creator I thought about reaching out to.

I’ve been following him for several years now, and learned A LOT from him. His fun personality and sense of humor make his videos not only educational, but also entertaining.

And as luck would have it, I noticed he started following me on Instagram, and even commenting and liking some of my posts!

As soon as I saw that I decided to reach out to him. He was super-cool about it, and the result is this interview!

I’m not going to transcribe the entire interview / questions (mainly because it’s a bit long).

But I do recommend you listen (or watch on YouTube – Steve Mitchell Interview). We talked about creating, being an artist, his career, and even Reese! (; You don’t want to miss that.

So sit back, relax and enjoy this one (or listen to it while doing something else!).

Artist Corner

As expected, today I mentioned Steve Mitchell! Haha.

It felt stupid choosing a different artist for this part, so I decided to go with the most relevant one – Steve!

You can check out his YouTube channel here: The Mind of Watercolor
And his website here: http://SteveMitchellDesign.com/

And Here’s where you can find me (:

You can support me on Patreon

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

And this is it. I hope you enjoyed this episode, and I’ll talk to you again real soon!

– Liron

 

How I Make Money From My Art | Liron Yanconsky’s Podcast – Episode 31

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In today’s episode we’ll talk about how I make MONEY from my art.

Today’s going to be a special one, as it’s the audio taken from one of my recent videos, that’s a part of my new series – Business Monday.

(if you want to watch the video, you can do so here: How I Make Money From My Art)

In it I talk about the connecting point between art and money. It’s aimed at people who want to make money from their art, as well as entrepreneurs who want to build an art business.

QUICK NOTE – NEED YOUR HELP

If you find interest in this series (Business Monday), I’d be thankful if you leave a comment. Let me know what you thought of this, and what other topics you want me to cover.

I want this to have valuable information FOR YOU (:

Now let’s talk about how I make money from my art. Also note how I’ve included some things that work in general. These are tangentially related, and don’t necessarily make money DIRECTLY.

WHAT WORKS & MAKES ME MONEY

Here are things that work for me and actually make me money.

Books – I am able to sell my books in different channels. I was also able to sell the Spanish language rights, making my book How to Sketch available in additional countries in Spanish!

Courses – This is something I’ve been devoting many hours to producing, marketing and selling. My courses are selling on both the Udemy platform and on my own website (DrawAnythingUSee.com).

YouTube – This is obviously my favourite platform (; I’m really enjoying producing content here, and it actually WORKS. I receive valuable feedback from you, that helps me know what you want to see more of.

Instagram – Another platform I’m really enjoying right now. It’s also the best way to connect with me, if you want to hit me up with a quick message. I’ve been putting a lot of effort into YouTube and Instagram for the past 2 years.

WHAT DOESN’T WORK & DOESN’T MAKE MONEY FOR ME

Reddit – As a social media platform, it used to help me a lot in the past, but not so much.

Licensing my art – I tried websites like Society6 and RedBubble, but that didn’t really work as well.

Smashwords – A digital book distributer. I have some of my books distributed through it. As I mentioned in the video, I think 2 months on Amazon made me more money than two years on Smashwords and it’s 8+ different distribution channels. Haha.

Selling my art directly – This is something I haven’t really focused on much so far. I let it come naturally to me. Which brings me to my next point…

MAKING MONEY TAKES TIME, EFFORT AND PATIENCE

When I really audit myself and try to find correlations between my success… It is glaringly obvious that the things that really worked out for me are the things I spent A LOT OF EFFORT, WORK AND HOURS ON.

At the end of the day, success takes a lot of time.

The things I succeeded in so far are really things I thoroughly researched and worked on. It’s things I had a natural inclination to put more work into, but on the same token – it could have ended but being different things.

The message is that PERSISTENCE IS KEY. You have to keep pushing through until what you are doing works – or learn when to stop and move onto something else.

A SMALL CAVEAT

I think it’s important to audit yourself and your work. If you’ve been doing something for 10 years and you don’t get results, maybe it’s time to move on.

Or, if you enjoy it regardless, do it while recognizing it won’t make money, and not relying on it financially.

I hope you enjoyed today’s different format. Now let’s move on to the artist corner.

Artist Corner

Today I talked about Thierry Duval, a Parisian watercolor artist.

I originally came across his work through Instagram.

He paints beautiful scenes from France (mainly Paris, I believe). His work is realistic – photo-realistic. He has a very strong sense of light in it as well.

I’m fascinated by his techniques. He works in a very measured and calculated manner to achieve his realistic results. He uses masking fluid, and glazed quite a bit.

I highly recommend you check out his Instagram, where you can see some of his work processes and final artwork: Thierry Duval on Instagram

Also, be sure to check out this webpage, showing many of his beautiful works: Thierry Duval Artworks

And Here’s where you can find me (:

You can support me on Patreon

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

And this is it. I hope you enjoyed this episode, and I’ll talk to you again real soon!

– Liron

 

Business Monday – How to Build a Successful Art Business | Liron Yanconsky’s Podcast – Episode 27

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Hi there! In today’s episode I want to present to you my new show – Business Monday. The show will deal with how to build a successful art business.

Business Monday – My New Show

Next week I’m going to start a new show on my YouTube channel.

Business Monday will be a show dedicated to the art business. I will talk to you from my own PERSONAL EXPERIENCE. I want to share my insights regarding how to build a successful art business.

Why I’m Starting This Show

My current content attracts a lot of older audiences, which is great! Sometimes, later in life – people find more time to create art and paint.

However, I’d also like to help younger audiences. I’m talking about young artists that are HUNGRY for success.

I feel like this is something I can share my knowledge about.

How I Got the Idea

I wanted to talk about topics related to art and business for a LONG time now. In fact, I’ve been doing that to some extent for a while now.

I would occasionally talk about topics such as business, marketing and so on. But it was always at the “fringes” of my content. It was something I always did “along” the way.

a few days ago I was talking to a friend about this. Suddenly he told me: “Why not just make a show dedicated to that?”

I immediately felt how on-point he was.

Content Pillars – Building an Art Business

I have many content pillars in my YouTube channel (and on other places such as Instagram). I talk about watercolor, sketching, The Paint Show, and I also have my new series – Painting Masters.

Having these as content pillars, or “headlines”, helped me significantly with brainstorming a multitude of ideas for videos, posts and so on.

But up until this point, I haven’t had an organized content pillar for BUSINESS. And now I do (:

My Intentions with Business Monday

Sharing ONLY What I Know

My only intent with this show is the share my insights. I will not pretend to know everything. I want to talk about the things I am experienced at.

I’ve been working on my art business and personal brand for the past 4 years, and only now feel like I start to reap some of the rewards.

And so, I also feel like I have a lot to teach.

Detailed, Specific Talk

Another thing I intend to do is to go DEEP. I want to show you the exact things I’m talking about. I want to show you my actual sales funnel, my Facebook ads, my autoresponder. Everything!

There’s plenty of general information out there. Frankly, it helps almost nobody. It’s been commoditized.

I want to give you what I did, specifically. That’s the best type of information, in my experience.

Conclusion

So now that you know about this new show, make sure you subscribe to my YouTube channel, if you still haven’t.

The first episode will be up on Monday, the 7th of May.

As always, feel free to comment and let me know if there are any topics you want me to cover in the show, podcast, or anywhere else!

And now, let’s wrap up with the Artist Corner.

Artist Corner

In this episode I wanted to talk to you about Alexander Votsmush.

Alexander is a watercolor painter. He creates surrealistic works that are simply astounding. He seems to have complete mastery of watercolor, and even realism. I believe he distorts reality as a style choice. I wouldn’t be surprised if he can draw realistically, or even hyper-realistically.

By the way, I read that Votsmush is a nickname, a play on the letters of his original last name – Shumtov.

Check out his Instagram here: @Votsmush

Check out these websites for an awesome view of his works:

LivingDesign – Alexander Votsmush
LinesAndColors – Alexander Votsmush

Here’s where you can find me (:

You can support me on Patreon

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3

And this is it. I hope you enjoyed this episode!

– Liron

The Products I’m Working On | Liron Yanconsky’s Podcast – Episode 18

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Hi there! Liron here. In this episode I want to talk to you about the products I’ve been working on during the month of February 2018.

Courses

I’m working on 3 new course I intend on publishing on the Udemy platform. This is where I currently make my courses available (together with my website).

I’m close to finishing 2 out of the three:

  • Portrait painting in watercolor
  • Landscapes in watercolor

Because I’m working on so many things simultaneously, this has been quite the challenge. I really have to work hard to be able to devote large chuncks of works to these products.

They involve recording, and then A LOT of editing work.

Book – How to Sketch People

I’m working on a book on how to sketch people in pen and pencil. This book is meant to be a “twin” product to my video course on sketching people.

This is a topic I’m trying to tackle from a rather unique angle, in my opinion. I try to provide students with a loose and fun method, that still preserves the accuracy and realism of the sketch.

I think this is an incredibly challenging topic that deters many from tackling. With this book, just like with the course, I wanted to turn it into a fun, light-hearted experience.

Increasing My Income

As an artist that is trying to build a business around their art, I have to be proactive. I always have to take care of my own income and earnings.

I have no boss, or salary. This is a huge challenge, but also a great freedom.

My goal with producing so many products is mainly helping as many people as possible, as well as MAKING MORE MONEY (:

I think this is also a uniqe value I bring to the table when it comes to helping other artists. I’m very business-oriented, and hope to inspire other artists to proudly create and charge money for their creation.

I want to use this opportunity to thank you. Yes – you! My listener, viewer, reader and follower.

Without you, all of this would have been impossible.

Artist Corner

In this episode I talked about no other than Paul Cézanne.

He doesn’t require too much introduction (;

Cezanne was a French post-impressionist painter, who is widely-known and highly-regarded.

Both Henry Matisse and Pablo Picasso have remarked that Paul Cezanne “is the father of us all”.

You can read more about him in his Wikipedia page.

Conclusion

And this is it for today’s episode. I hope you enjoyed it!

Here’s where to find me:

Here you can support me on Patreon

Check out my YouTube Channel – Liron Yanconsky

Or ask me questions on Instagram – @LironYanIL or Snapchat – @LironYan3.